As of 2012, this online music streaming service reported reaching over 3 million active members and over 500 thousand registered Facebook users. Mixcloud was established as a startup firm through the lean startup procedure in 2008 by Nico Perez and Nikhil Shah, who found each other at the University of Cambridge. Indeed, it has attracted prominent users like Harvard Business School, TED Talks, and Wired.
Mixcloud is a popular British online music streaming service that enables for the listening and distribution of DJ mixes, radio shows, and podcasts from the passionate creators worldwide.